Liam Brady appointed as Football Director of Platinum One

The Board of Platinum One Sports Management (UK) Limited is pleased to announce the appointment of Liam Brady to the position of Football Director.

Commenting, the company’s Chairman, John Coulter, said,

“When Liam finished with Arsenal last May, it presented us with an opportunity to recruit, to a senior executive role, someone who has a depth of experience in professional football that few today can match and who understands deeply the need for young players and their families to gain the kind of support, Platinum One endeavours to provide.  Liam’s pedigree is unique – achievement as a player both in the UK and on the continent as well as being one of Ireland’s greatest international players; experience in both club and international management and many years at the helm of Arsenal’s respected Academy. There is no one else in football with that range of experience and who, as Liam does, feels such a commitment to the interests of players.

“As Platinum One’s Football Director, Liam will work with all the FA Intermediaries in the company on the identification and recruitment of talent and in providing ongoing counsel to the company’s elite players as they strive to realise their full potential.”

Commenting, Liam Brady said,

“When I finished with Arsenal my ambition was to undertake one more meaningful role within football. I had not anticipated working in a representation agency but I particularly enjoy watching young players and trying to guide them and their families as they progress into the professional ranks; this made Platinum One quite a natural fit. While I only left Arsenal last May, I finished working with the Academy in 2014; I have known Fintan Drury for over 25 years and some other senior executives in Platinum One since they were young players. The company endeavours to always go about its work centred on the player’s best interest which was the most critical consideration for me in taking on this role and I am excited about the challenge of contributing to its continued growth and success.”

Liam Brady has also been appointed to the board of the company with immediate effect.